Daily city
Lightweight mineral protection for commutes and repeat application.
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RedesignConsumer brand · Campaign
Catalog study 09
Consumer brand product campaign
A bold physical-product campaign that replaces soft lifestyle cliché with clear product truth, strong art direction, and reusable promotional modules.
Repository-owned synthetic study. It demonstrates composition and design reasoning without claiming client delivery, measured conversion, or production approval.
Skin · commute · coast
Sun care without the soft focus.
A product campaign driven by clear protection language, bold movement, and a modular system that keeps the product—not decorative AI effects—at the center.
Open coast
A clear outdoor story without fabricated clinical or performance claims.
Product truth
Ingredients, texture, size, and usage stay visible beside art direction.
Campaign module / Product proof
Clear enough for every day.
- Zinc oxide
- Visible product information, not an invented result claim.
- No fragrance
- Visible product information, not an invented result claim.
- Broad spectrum
- Visible product information, not an invented result claim.
- Recyclable tube
- Visible product information, not an invented result claim.
Proof details
Starting brief
Replace a generic beauty campaign direction for a daily mineral sunscreen with a more memorable visual language that still keeps product facts and limitations visible.
Synthetic brand and product specimen. It does not make clinical, dermatological, sustainability, or measured protection claims beyond the visible fictional brief.
Direction
Utility editorial · signal yellow · black product field
Story
Daily movement → product truth → repeatable campaign modules
Product proof
Size, format, usage context, and bounded claims stay visible
System
Hero, scenario, fact, and product modules share one language
Result
A signal-yellow and ink campaign system with oversized editorial messaging, a centered product specimen, scenario modules, and product-proof blocks that can adapt across a launch page.
Refuses
- Pastel beauty-template treatment
- Fabricated clinical proof
- Stock lifestyle collage
Related catalog work